Daytona Rising
Modernization revives legendary relic
Project Facts
| Location | Daytona Beach, Florida |
| Owner | Daytona International Speedway |
| Size | 2,000,000 SF |
| Cost | $400 million |
| Status | Completed 2016 |
| Capacity | 101,000 seats |
Overview
Renowned host of NASCAR’s most prestigious race, the Daytona International Speedway underwent its most extension renovation since opening in 1959 when Walter P Moore was enlisted to expand and modernize this mecca of motorsports. Named “Daytona Rising,” this ambitious project transcends mere redevelopment and ushered in a complete reimagination of an iconic American venue, offering a premium experience for fans and corporate sponsors alike.
Services
About the Project
In its first major overhaul, the aging and colossal Daytona International Speedway underwent a transformation of epic proportions, involving 40 million tons of steel, miles of fiber optic cable, and a steadfast focus on the future. Capable of engulfing 14 football stadiums within its confines, the stadium now stands as a testament to modernization and innovation.
The stadium’s redesign captures the dynamic spirit of racing and ushers in a contemporary stadium atmosphere. Rising 120 feet high and casting aside the outdated backstretch bleacher seating, the heart of this transformation is the revitalization of the front stretch seating, positioning the stadium as a premium motorsport entertainment venue. The project also replaces miles of original coaxial cable with fiber optic and ethernet, increasing cell phone and Wi-Fi coverage for fans, and beefing up communications support for media.
Within this revamped masterpiece, sponsors craft immersive brand experiences at five newly expanded and redesigned fan entrances, aptly named “injectors.” These portals are gateways to an elevated experience, with escalators whisking fans to vibrant “neighborhood” social hubs and the hallowed “World Center of Racing,” commemorating 50 years of thrilling racing history at Daytona. Added Wi-Fi-equipped areas offer havens where fans can gather to relax or take shelter from sun or showers alike. Daytona Rising also extended the grandstands by seven stories, adding 40 escalators and 14 elevators for access.
The redevelopment also introduces a host of improvements, including expanded seating, upgraded restrooms, and an abundance of concession stands, and 60 luxurious suites that offer track-side views. This reimagined venue promises an unparalleled, thrilling experience for all who step foot into the Daytona International Speedway.
