A New Star of the Show

A New Star of the Show

September 28, 2018

Making its public debut in August 2018, Fiserv Forum is a state-of-the-art concert and entertainment venue as well as a basketball arena. Mega-talent acts are already in line to perform including Metallica, Foo Fighters, Twenty One Pilots, and comedy sensation Jeff Dunham. Sports Market Leader Bart Miller explains the shifting focus of venue design toward concerts and touring acts.

"Fiserv Forum, the new 17,500-seat home of the National Basketball Association’s Milwaukee Bucks and Marquette University’s Golden Eagles, is the latest multi-purpose facility destined to set a new standard for versatility in the industry.

Having debuted in August 2018, Fiserv Forum is a state-of-the-art concert and entertainment venue as well as a basketball arena. 

While the facility’s most recognisable feature is an iconic, undulating roof structure that transitions seamlessly into a dynamic, curving north façade, interior innovations are what really set it apart." MOORE...

Originally published in the 2nd quarter 2018 issue of PanStadia & Arena Management. View current issue here.